New logo and website capture the firm’s commitment to quality and community
Aptos, California, June 1, 2023 — Talmadge Construction, a people-centered remodeling firm located in Aptos, CA, has unveiled a fresh branding platform and graphic identity based on knowledge gained during a three-month study of its achievements, client experiences, and strategic direction.
Started in 1984 and currently serving Santa Cruz County, Talmadge Construction today is one of the most trusted names in remodeling. The company is excited to embark on a transformative journey, aligning the visual identity with their cherished values and family-like culture.
“For nearly four decades we’ve engendered the trust and loyalty of thousands of clients throughout Santa Cruz,” beams Jeff Talmadge, president and co-founder. “But what I’m most proud of is our legacy of community service, and our unwavering commitment to improving the lives of all our residents. Looking at our logo and website, we realized they didn’t capture that unique spirit, and didn’t clearly resonate with how we communicated our capabilities and client experiences. So we’re excited to unveil a fresh branding platform and graphic identity, with a new logo that’s already exciting folks, and a refreshed website set for launch on June 1st.”
“We wanted to convey a strong sense of community and connection,” agrees Talmadge co-founder, Adele. “Jeff and I are also excited to soon pass the reins to our son, Andrew, who will lead with a new logo and refreshed branding.” The new logo mark was designed in a circular pattern to convey a strong sense of community. A construct of a “T” within the circle depicts a powerful union of design and construction. The colors were modified to better represent the company culture: blue connoting trust, honesty, security, communication; green for sustainability and feelings of health and safety. The font was selected with softer edges to depict the family-friendly and pleasant experience promised by the Talmadge Construction staff and crew.
“As second-generation Talmadge leadership,” adds Andrew, “I’m eager to serve Santa Cruz County for many years to come. All of us are proud of our commitment to highly personalized service, quality design and construction. We love what we do, and want that energy to shine through the fresh new look—rolled out on our trucks, storefront signage, brochures, social media channels, and exciting new website. My parents, Jeff and Adele, have created an amazing foundation on which to build a great business, and I’m proud and honored to be a part of our company’s evolution. Our new logo and branding represent a bright future for Talmadge, and our continued commitment to the community!”
About Talmadge Construction
Founded in 1984, Talmadge Construction is a family-owned design-build remodeling firm committed to quality construction, innovative design, and nurturing the connection between home, life, and the pursuit of education to better its community. Talmadge Construction serves residential clients in Santa Cruz County, CA with award-winning residential renovation and construction services, specializing in kitchen and bathroom remodels, room additions, whole house remodels, ADUs, and outdoor living spaces.